Easy Shoes,Easy Life

Cambridge’s Concepts released their first collaboration with Nike SB this morning to a long line and large crowd waiting for the Concepts “Lobster” Dunk SB. Only 200 pairs were on hand for the release, but the first 50 people received a commemorative wooden crate for their kicks made to resemble a lobster trap.The “Lobster Dunk” theme was carried beyond imagination with a lobster like exterior made to resemble its armor like exoskeleton, to the lobster bib sock liner, and how could one miss the rubber band across the toes. Limited T-shirts and accessories were also cooked up to compliment the release.

Not surprisingly a few pairs of the Concepts Lobster Dunks have made their way to eBay where they are catching (no pun) some pretty high prices due to the demand. Great concept and great execution. All brands or shops doing collabs need to take notice.